Marketing 100 Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing 100 - Research Paper Example The Cupuacu Butter is a natural moisturizer that assists in creating lustrous, radiant as well as hydrated hairs. Blue Algae has been proven to be one of the ingredients effective in strengthening the hair shaft. In addition to this wild orchids help in adding moisture to the hairs, keeps hair healthy and shiny. The product is completely eco-friendly and has been effective and suitable for all hair types. The main benefits that the users of the product receive when buying the product is that the hydrating shampoo is rich in lather that assist in cleansing the scalp as well as the hairs. It also assist in purifying, protecting and eliminating the dirt, oil as well as the styling residue that tends to damage the hair and makes the hair look dull and dry. In addition to this the users of the product can also keep their hair color longer since the color-treated hair is re-hydrated and revitalized (David Babaii for Wildaid 2011). ... The current price of David Babaii for Wildaid Hydrating shampoo is AUD $22.95 for 400 ml while the RRP of the product has been $23.50. Therefore, the customers of the product can save 2%. It has been evident that the company quite frequently offers its products at discount rate. From the name itself it has been evident that the company strives to support the beauty of the nature since it donates ten percent of all profits to the ‘Wildaid’. Wildaid is the global wildlife conservation organization (Discount Vitamin Express 2011). The close competitors of the company are Abba, Alchemy, Art of Shaving and Head Organics. It has been apparent that most of the shampoos are formulated along with certified ‘organic ingredients’ that assist in gently cleansing the hair and the scalp. The Seven Wonders have also proved to be a close competitor for David Babaii hydrating shampoo. Matrix Biolage HydraTherapie Hydrating Shampoo is also one of the close competitors of the product. It is evident that the company uses competitive pricing strategies. Consumers can easily purchase the product online and compare the prices of these shampoos with other shampoos and make their purchase related decision. Moreover, the competitors are offering the product at the same price with the same quantity which makes it difficult to set price for the David Babaii shampoo. From this it can be revealed that the prices of the product tend to remain competitive in case of greater threat of substitute products from other brands. Therefore, in light of the stiff competition faced by the company it would be better for it to keep the prices affordable for all the classes of the society. 1.3 Current Distribution