Marketing 100 Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing 100 - Research Paper Example The Cupuacu Butter is a natural moisturizer that assists in creating lustrous, radiant as well as hydrated hairs. Blue Algae has been proven to be one of the ingredients effective in strengthening the hair shaft. In addition to this wild orchids help in adding moisture to the hairs, keeps hair healthy and shiny. The product is completely eco-friendly and has been effective and suitable for all hair types. The main benefits that the users of the product receive when buying the product is that the hydrating shampoo is rich in lather that assist in cleansing the scalp as well as the hairs. It also assist in purifying, protecting and eliminating the dirt, oil as well as the styling residue that tends to damage the hair and makes the hair look dull and dry. In addition to this the users of the product can also keep their hair color longer since the color-treated hair is re-hydrated and revitalized (David Babaii for Wildaid 2011). ... The current price of David Babaii for Wildaid Hydrating shampoo is AUD $22.95 for 400 ml while the RRP of the product has been $23.50. Therefore, the customers of the product can save 2%. It has been evident that the company quite frequently offers its products at discount rate. From the name itself it has been evident that the company strives to support the beauty of the nature since it donates ten percent of all profits to the ‘Wildaid’. Wildaid is the global wildlife conservation organization (Discount Vitamin Express 2011). The close competitors of the company are Abba, Alchemy, Art of Shaving and Head Organics. It has been apparent that most of the shampoos are formulated along with certified ‘organic ingredients’ that assist in gently cleansing the hair and the scalp. The Seven Wonders have also proved to be a close competitor for David Babaii hydrating shampoo. Matrix Biolage HydraTherapie Hydrating Shampoo is also one of the close competitors of the product. It is evident that the company uses competitive pricing strategies. Consumers can easily purchase the product online and compare the prices of these shampoos with other shampoos and make their purchase related decision. Moreover, the competitors are offering the product at the same price with the same quantity which makes it difficult to set price for the David Babaii shampoo. From this it can be revealed that the prices of the product tend to remain competitive in case of greater threat of substitute products from other brands. Therefore, in light of the stiff competition faced by the company it would be better for it to keep the prices affordable for all the classes of the society. 1.3 Current Distribution

Paper 1 Essay Example | Topics and Well Written Essays - 750 words - 6

Paper 1 - Essay Example It describes how a particular professional group should act ethically when discharging their duties (Harris 17). In the second case study, engineer A was recently hired to by safecomp to work in their quality control department. After a few weeks, the engineer was asked to sign off some protocols, standards and testing procedures since he had been the one working on them. However, engineer A felt that he was not experienced enough to sign off such crucial documents since he was not fully acquainted with the procedures and standards at safecomp. The engineer let his supervisor know about his stand, but the supervisor would hear none of it. Finally, engineer decided not to sign off the documents, as he was not sure and thought he would jeopardize his career by signing the documents. This paper will support engineers a decision not to sign off the documents. The Institute of Electrical and Electronics Engineers (IEEE) has laid out a code ethics to govern this professional group. Under the code of ethics by the IEEE, by signing off the documents, engineer A would be agreeing to take responsibility for the safety and health of those would end up using the product (Ieee.org). However, due to his lack of experience the engineer did not think he would be able to sign off such protocols. He was also unsure of the procedures and standards of the company, and as such, the engineer felt that he did not have the authority to sign off such crucial documents. Although he was charged with the responsibility of handling the quality control department, the company should have given the engineer enough time on the job to acquire the necessary experience and get to know the procedure of the company before being allowed to sign off such crucial documents. In the event the products were faulty, he would be held directly responsible for any casualties and would jeopardize his career and even risk jail time. The IEEE code of ethics also states that a professional should always